Apple brings ChatGPT to iPhones

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Today we’re diving into Apple’s latest AI move as ChatGPT comes to iPhones, adding advanced conversational abilities to Siri and more.

With the iOS 18.2 update, iPhone users will get direct access to ChatGPT’s premium features through settings, giving Siri a serious IQ boost and new tools like Advanced Voice Mode for smoother daily interactions.

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Lex

Apple is bringing ChatGPT to your iPhone

Starting in December with iOS 18.2, Apple will integrate ChatGPT directly into its products, enhancing Siri and other features with more sophisticated AI capabilities. iOS 18.2 beta testers have already spotted an option to subscribe to ChatGPT Plus directly in the Settings app, which gives users a path to access OpenAI’s premium AI features for $20 per month. This partnership could boost ChatGPT Plus subscriptions, a crucial revenue stream for OpenAI, especially since the free tier of ChatGPT restricts access to new AI models and premium features like Advanced Voice Mode and expanded DALL-E image generation.

A major question around this partnership is its financial model. Apple isn’t reportedly paying OpenAI but instead is providing visibility and a platform, which could help OpenAI grow its user base if enough users choose to upgrade. However, if most users stick to the free version, OpenAI could face soaring operating costs to support the influx of new users. Apple’s cut on potential subscription revenue generated via the Settings app remains unclear, but it’s speculated that Apple may see the integration as a strategic investment to drive iPhone upgrades by adding cutting-edge AI capabilities.

Curiously, Apple’s arrangement with OpenAI isn’t exclusive, signaling that the iPhone maker may also work with other AI providers like Google. This non-exclusivity raises questions about Apple’s long-term AI strategy and how OpenAI will maintain its relevance as competition heats up.

Important Points

• ChatGPT Plus will be available to subscribe directly from iPhone settings

• OpenAI hopes the integration will boost paid subscriptions to offset operating costs

• Apple’s partnership with OpenAI isn’t exclusive, leaving room for other AI models

• Apple likely sees AI features as a way to drive device upgrades

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